Local citations are a foundational ranking factor for appearing in Google's local
pack. When your business information shows up correctly across dozens of directories, search engines see
your company as legitimate and trustworthy.
Pravda SEO builds and manages citations that strengthen your local search presence. Our
Brooklyn-based team handles the detailed work of creating, verifying, and maintaining listings across
directories that matter for your industry.
Your company name, address, or phone number might appear differently across various websites without you knowing. An old address still listed on Yelp. A phone number with a typo on Yellow Pages. These small inconsistencies add up and send mixed signals to search engines.
Google relies on citation data to verify your business details. Conflicting information across sources creates doubt about which details are correct. The result is often lower rankings in local pack and confused customers who call wrong numbers or show up at outdated addresses.
Your business name, address, or phone number varies slightly from one directory to another, which sends mixed signals to search engines.
Multiple listings dilute your authority and confuse both search engines and customers trying to find accurate information.
Some platforms make it difficult or impossible to claim and update your listing, leaving outdated details visible to potential customers.
When other businesses in your industry have stronger citation profiles on directories that matter for your niche, they gain an edge in local SEO rankings.
Businesses with dozens or hundreds of locations face exponentially more complexity keeping citation data accurate and consistent across every site.
A local citation is any online mention of your business name, address, and phone number. These appear in two forms. Structured citations live in formal directory listings with dedicated fields for your information. Unstructured citations show up naturally when your business gets mentioned in blog posts, news articles, or other content.
Your citation profile builds across multiple source types:
Quality Over Quantity: Not all citations help your rankings equally. A listing on a high-authority, industry-relevant directory provides more value than dozens of submissions to obscure sites nobody visits. The goal is building citations where they actually matter for your specific business type and service area.
Pravda SEO provides full-service citation management with a manual approach rather than automated tools that create low-quality spam listings.
We identify where your business is listed, check NAP consistency, flag duplicates, and examine competitor profiles to find gaps.
Our team manually submits your business to authoritative directories, industry-specific platforms, and business directory submissions to data aggregators like Neustar Localeze, Factual, Foursquare, and Infogroup.
Our citation cleanup services fix incorrect business names, outdated addresses, and wrong phone numbers. We remove duplicates that fragment your authority and suppress listings that could mislead customers.
Citations change over time as directories update and new duplicates appear. Ongoing monitoring catches issues before they impact rankings.
Businesses with multiple locations need individual citation profiles for each address. We offer bulk citation building, centralized NAP management, and franchise strategies that maintain consistency across all locations.
Building local citations correctly requires a methodical approach. Rushing through submissions or skipping steps leads to errors that undermine the entire effort.
We scan the web for existing mentions of your business to reveal your current citation count, identify inconsistencies, and uncover competitor insights.
Before submitting anywhere, we establish the exact format for your business name, address, and phone number. Every detail matters, from abbreviations to suite number formatting.
We identify the most important sites for your specific industry and location, then prioritize those for immediate submission.
Our team submits your information to each directory by hand. This manual approach takes more time but produces higher-quality, more accurate listings.
We address any citations that contain incorrect information, working to update or remove problematic listings.
Citation management extends beyond the initial build. We continue monitoring your listings and making updates as directories change or new duplicates appear.
The directories and platforms where your citations appear influence how much value they provide. We focus on sites with genuine authority and relevance to your business.
These are the most important citation sources because they distribute your information to hundreds of downstream sites.
Citations from directories relevant to your industry signal topical authority, along with local chambers and associations.
Your Google Business Profile serves as the anchor for all your citation data. Search engines compare what appears on your GBP against every other listing they find. When sources match, Google gains confidence. When they conflict, Google has to guess which version is correct.
The NAP format on your Google Business Profile should be treated as your official record. If your GBP lists "123 Main Street, Suite 200," then every directory should show that exact format, not "123 Main St. #200" or other variations.
Our citation work aligns with your Google Business Profile optimization to create consistency across your entire local search presence.
Many citation services use software that blasts your information across hundreds of directories indiscriminately. We submit each listing by hand, choosing directories that actually matter for your business.
You work directly with our local team, not overseas contractors or faceless support tickets. When you have questions, you get answers from the people doing the work.
We handle the complete picture: building new citations, fixing existing errors, removing duplicates, and monitoring for changes over time. You don't need to coordinate between multiple vendors.
Our processes work for single-location businesses and multi-location operations alike. The same attention to detail applies whether you have two listings or two hundred.
Inconsistent NAP data sends mixed signals to Google and frustrates customers trying to reach you. Professional citation management fixes these problems and keeps them fixed.
Our manual approach means real submissions to directories that matter, not automated spam. Ongoing monitoring catches issues before they affect your rankings.