Stop guessing why customers can't find you. Our local SEO audit shows you exactly what's broken and what to fix first. Get a clear fix-it plan for your rankings.
Most businesses in this situation share the same problem. They don't know what's actually wrong. A local SEO audit changes that by giving you a detailed breakdown of your online presence and a roadmap to improve your rankings.
A local SEO audit analyzes every factor that influences your local search rankings. We examine your Google Business Profile, website structure, citation accuracy, review signals, and backlink profile to identify what's holding you back.
Think of it as a diagnostic exam for your online presence. Instead of treating symptoms, we find the root cause. You get a report showing what's working, what's broken, and what needs immediate attention.
Finding the Root Cause
Understanding what search engines look for helps explain why certain elements of your online presence receive close scrutiny during a local search analysis.
Profile completeness, category accuracy, photos, posting frequency, and engagement with customer questions. Every audit includes a full GBP review.
Title tags, header structure, NAP consistency, embedded maps, and local content. We examine how well your pages communicate geographic relevance, similar to our localized on-page SEO services.
Google uses directory listings to verify your business information. Inconsistent or duplicate citations weaken local authority. If issues appear, our citation building team can clean up and expand your presence.
Volume, recency, ratings, and response consistency. Stagnant profiles or unanswered negative reviews hurt rankings even when everything else looks good.
Links from community organizations, local news, and industry directories carry extra weight for local businesses.The audit examines the strength, relevance, and local focus of your backlink portfolio.
Every audit follows a structured three-phase approach.
We gather information from your Google Business Profile, website, major citation sources, review platforms, and backlink databases. This includes crawling your location pages, pulling ranking data for target keywords, and documenting visibility across map results and organic listings.
Data gets evaluated against local SEO best practices and compared to your competitors. We score each element and identify patterns explaining your current ranking position. Every issue gets categorized by severity and potential impact.
You receive a report with findings organized by priority. The roadmap outlines specific fixes, effort levels, and expected impact of each recommendation. This becomes your action plan for improving local search performance.
The audit report is not a generic checklist. It's a detailed document built for your business, with findings you can act on immediately or hand to your development team.
| Report Section | What It Covers |
|---|---|
| Executive Summary | High-level findings, overall health score, and top priorities |
| Google Business Profile Audit | Listing status, category accuracy, photo analysis, post activity, Q&A review |
| Citation Audit | NAP consistency across 50+ directories, duplicate listings, missing platforms |
| On-Page SEO Analysis | Title tags, headers, schema markup, mobile performance, internal linking |
| Technical SEO Review | Page speed scores, crawlability issues, HTTPS status, sitemap configuration |
| Review Signal Assessment | Volume trends, rating analysis, response rate, sentiment patterns |
| Backlink Profile Evaluation | Referring domain count, link quality, local authority signals |
| Social Presence Review | Profile consistency, activity levels, local engagement signals |
| Competitor Benchmarking | How your metrics compare to top-ranking local competitors |
| Prioritized Action Plan | Specific fixes ranked by impact and difficulty |
Not every business needs an audit. But if any of these situations sound familiar, a local ranking diagnostic will give you clarity.
If three or more of these apply, an audit will reveal what's holding you back. For minor issues, our DIY local SEO resources can guide you through basic fixes. Complex ranking problems typically require professional analysis.
Most audits reveal recurring problems that businesses never knew existed.
Wrong primary category, missing secondary categories, incomplete attributes, or duplicate listings splitting your visibility.
Dozens of directory listings with outdated addresses, old phone numbers, or inconsistent business names. Sometimes we find 30+ variations of the same business across the web.
Missing local keywords, no embedded map, thin content, or identical copy across multiple locations that Google sees as duplicate.
Slow load times, missing schema markup, mobile usability failures, or crawlability issues blocking pages from indexing properly.
Far fewer reviews than competitors, no response strategy, or negative reviews left unanswered for months.
Leftover links from past SEO work that now hurt more than help, or spam links the business never knew about.
These issues rarely appear in isolation. The audit shows how they connect and which fixes will move rankings fastest.
We offer tailored audit levels based on business size and complexity. Each package delivers a complete written report with prioritized recommendations.
One business location with one website
Businesses with 2-10 locations
10+ locations or complex site structures
The audit process moves faster when you have a few things ready ahead of time.
We send detailed instructions for granting permissions once you confirm your audit. Most clients complete access setup in under 15 minutes.
We use the industry's leading platforms to ensure accuracy and depth.
| Tool Category | Purpose |
|---|---|
|
Google Search Console
|
Indexing status, search performance, technical issues |
|
Google PageSpeed Insights
|
Mobile and desktop performance scoring |
|
Screaming Frog
|
Site crawling, broken link detection, metadata analysis |
|
BrightLocal
|
Citation tracking, local rank monitoring, GBP auditing |
|
Ahrefs & SEMrush
|
Backlink analysis, competitor research, keyword tracking |
|
Google Rich Results Test
|
Schema markup validation |
|
Mobile-Friendly Test
|
Mobile usability verification |
The audit report becomes your roadmap for improvement. Most clients fall into one of three categories after receiving their results.
You take the report to your internal team or existing agency and work through the prioritized action items on your own timeline.
You want help interpreting findings or need occasional guidance as you implement fixes. We offer consultation sessions to support your team.
You want us to handle the fixes. We can create a custom local SEO package based on the audit findings, addressing issues in priority order.
Regardless of which path you choose, you leave with complete clarity about your local SEO situation and exactly what needs to happen to improve your rankings.
Ready to find out what's holding your business back in local search? Contact Pravda SEO to schedule your local ranking diagnostic. Call or fill out online form to get started.
Most audits are delivered within one week.