Google wants to rank your website. But if crawlers hit errors, slow load times, or confusing site structures, they move on to competitors who made their job easier.
Technical SEO fixes what's broken under the hood. We identify the issues blocking your pages from being crawled, indexed, and ranked, then resolve them systematically.
Most SEO conversations focus on keywords and content. But none of that matters if Google struggles to access your pages in the first place.
Page speed directly impacts where you rank. Google has confirmed this repeatedly. Beyond rankings, slow sites frustrate visitors. Research shows 53% of mobile users abandon pages taking longer than three seconds to load. Every second counts.
You've published content, but searching your own page titles returns nothing. This indexing failure means Google either can't find your pages, can't access them, or has decided not to include them. Without diagnosis, the problem persists.
Google switched to mobile-first indexing years ago. Your desktop site no longer determines rankings. If mobile visitors encounter tiny text, horizontal scrolling, or buttons too small to tap, your rankings take the hit across all devices.
Broken links, redirect loops, server timeouts, and blocked resources all stop Google's crawlers in their tracks. Each error wastes the limited attention search engines give your site.
Google now measures three specific user experience signals. Sites that fail these metrics face real ranking disadvantages. If you've checked PageSpeed Insights and seen red scores, this affects your competitive position.
Technical SEO focuses on how your site communicates with search engines behind the scenes. It ensures that infrastructure, code, and configuration align with Google's standards.
It is among the most critical SEO services because it addresses how pages are delivered, prioritized, and how efficiently they're processed by crawlers.
When this foundation is strong, indexing is reliable, performance is consistent, and ranking potential increases across the site. When it's weak, even great content can go unseen.
Every engagement starts with a comprehensive audit. We crawl your entire site the same way Google does, review your Search Console data, and test performance across devices.
Not every issue carries equal weight. We rank findings by impact so you know what to fix first and why it matters.
Google's Core Web Vitals measure real user experience through three metrics.
This measures when the main content becomes visible. Google wants this under 2.5 seconds. Slow LCP usually stems from unoptimized images, slow servers, or render-blocking resources.
This measures how fast your site responds when someone clicks or taps. Target is under 100 milliseconds. Heavy JavaScript often causes delays that make sites feel unresponsive.
This measures visual stability. When ads load late and push content down, or images pop in without reserved space, users lose their place. Google penalizes this instability.
If Google can't crawl your pages efficiently, they won't rank. We optimize the pathways search engines use to find and store your content.
This file tells crawlers which pages to access and which to skip. Misconfigured robots.txt can accidentally block important sections of your site.
Sitemaps guide crawlers to your pages. We generate optimized sitemaps, submit them to Search Console, and keep them updated as your site changes.
Large sites have limited crawl budgets. Google won't spend unlimited resources on any single domain. We prioritize important pages and reduce waste on duplicates, parameters, and low-value URLs.
Duplicate content confuses search engines about which version to rank. Canonical tags point Google to your preferred version, consolidating ranking signals.
How pages link to each other distributes authority and guides crawlers. We build linking patterns that support your most important content.
We add schema markup that matches your business and page type. This can support rich results and improve how your pages are understood in search. We implement LocalBusiness, Service, and FAQ schema where it applies, then validate it to prevent errors.
Moving to a new domain, changing platforms, or redesigning your site risks losing rankings built over years. Technical SEO during migrations preserves your search equity.
We map old URLs to new destinations, implement redirects correctly, update internal links, monitor traffic during transition, and troubleshoot drops as they appear. The goal is seamless transfer of the authority your current site has earned.
Our systematic approach ensures your website meets all technical requirements.
We crawl the site, review Search Console, check logs, and test across devices. Findings are ranked by impact.
We turn findings into a fix plan with priorities and timelines. Each item includes the outcome it targets.
We implement fixes through code updates, CMS settings, and server configuration where needed. Complex changes are handled by our tech team with clear documentation.
After deployment, we verify outcomes. We re-test affected pages, confirm errors are resolved, and measure speed and usability changes.
Technical SEO isn't one-and-done. Sites change, Google updates requirements, new issues emerge. We monitor continuously and address problems before they impact rankings.
Ecommerce SEO gets complicated fast with large catalogs, faceted navigation, and constant inventory changes. We handle product schema, category and pagination setup, out-of-stock page rules, and platform migrations across Shopify, WooCommerce, BigCommerce, and Magento.
Pravda SEO has handled technical SEO through major algorithm updates and platform changes for years. That experience helps us identify issues early and apply proven fixes.
We have handled technical SEO through major algorithm updates and platform changes for years. That experience helps us identify issues early and apply proven fixes.
You work with Oleg Levitas, our founder and a Forbes Business Council member. No account managers learning on your project.
We track results before and after changes, including Core Web Vitals, crawl errors, index coverage, and load times. Progress is shown in the numbers.
Our developers apply the updates and we validate outcomes post-launch. Every fix is tested and confirmed live.
Frequently asked questions about our Technical SEO services
Pricing depends on site size, complexity, platform, and current state. Small business sites need less work than enterprise platforms with thousands of pages. We quote after assessing your specific situation.
Some fixes show results within days. Crawl error resolution can lead to new pages appearing in search soon after. Speed improvements register in Core Web Vitals reports within weeks. Full ranking impact typically develops over two to four months.
Often, yes. Many ranking drops stem from technical issues like crawl errors, speed degradation, mobile problems, or unintentional noindex tags. Identifying and fixing the cause can restore previous positions.
New sites benefit significantly from technical SEO during launch. Starting with solid configuration prevents indexing problems and performance failures that handicap early ranking efforts.
We recommend a full audit annually, or after major site changes like redesigns, platform migrations, or large content additions. Ongoing monitoring catches issues between audits.
Not when done correctly. We test changes in staging environments when possible, document everything, and validate fixes after deployment. If something unexpected occurs, we troubleshoot immediately.
Yes. We can implement fixes directly or provide developer-ready specifications your team can execute. Either way, we validate results.
We'll tell you. Some technical issues require better hosting, a CDN, or platform changes. We give honest recommendations even when the fix falls outside our scope.
Every day technical problems persist, you lose ground to competitors whose sites work better for Google. The fixes exist. The improvements are measurable.
Request an audit with Pravda SEO to see where you stand, or schedule a call to talk through your situation first.